To say this month's sales have been disappointing is an under statement. At this rate I'll be back punching a time clock by November. Last year March was my biggest month, it would have to be twice as big as this month to support me. There are signs of slow steady improvement, though, keeping optimistic and flexible is important.
I am back in Yahoo ads, at a very low budget. Traffic to my site is low, lower than January, although sales are better than January. So I am running very targeted ads at a very affordable budget. I am also pursuing advertising on a well-known website in my field, it is $135 per month, can give it a try and see what happens.
I am also ramping up my mailers, as more orders are coming via mail than ever. By this I mean five or so a month. The toll free number also is picking up its pace.
Some of my disappointment stems from lofty expectations, some of it comes from budget reality. You have two choices work harder or become dejected. This morning I was dejected, this afternoon I was working harder.
I am back in Yahoo ads, at a very low budget. Traffic to my site is low, lower than January, although sales are better than January. So I am running very targeted ads at a very affordable budget. I am also pursuing advertising on a well-known website in my field, it is $135 per month, can give it a try and see what happens.
I am also ramping up my mailers, as more orders are coming via mail than ever. By this I mean five or so a month. The toll free number also is picking up its pace.
Some of my disappointment stems from lofty expectations, some of it comes from budget reality. You have two choices work harder or become dejected. This morning I was dejected, this afternoon I was working harder.

1 Comments:
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